Amarante — Brand studio for things that outlive the brief
Identities we still stand behind years after the launch.
Swipe the reel
Full case studies, including the parts that did not work, are shared on request.
The amaranth is the flower that refuses to fade. We took the name because a brand should not need rescuing every third year.
Amarante is a studio of fourteen, on one floor of a former printworks in the 11th, where the proofs still go up on the wall before anything is signed off.
We draw identity systems, direct the campaigns that introduce them and build the digital places they live. All of it in the same room, which is why the film at the top of this page is our own work rather than a stock reel.
Eight projects a year, at most. We stay on every one of them long enough to draw the mark, set the type, shoot the campaign and leave behind a system an in-house team can run on a Monday morning without calling us.
Colophon
The particulars, for anyone deciding whether we are the right studio for the year ahead.
- Founded
- 2016, by two people and a borrowed proofing press
- The floor
- A former printworks in the 11th, one long table, north light
- The team
- Fourteen designers, writers and directors. No account layer
- The work
- Identity systems, the films that carry them, the places they live
- The rhythm
- Eight projects a year at most, and we stay on all of them
Everything the identity needs, drawn under one roof.
We draw the mark, build the typographic system around it and write the rules that keep it intact once we hand it over. Every identity ships with a live system, not a frozen PDF.
- Naming
- Logotype
- Type systems
- Guidelines
Seasonal campaigns from concept through to the shoot floor. We direct photographers, set builders and retouchers so the finished frame matches the one we promised in the deck.
- Campaigns
- Still life
- Casting
- Retouch
In-house motion and 3D. Identity launches, product reveals and the kind of scroll-driven film sitting at the top of this page, built frame by frame rather than exported once and forgotten.
- Brand film
- 3D
- Titles
- Sound design
We design and build. Component libraries, editorial tooling and commerce front ends, delivered as working code your engineers can extend rather than a handoff they have to translate.
- Sites
- Design systems
- Editorial
- Commerce
Dielines, materials and print finishing worked out with the producer from day one. We prototype on the real stock because a foil block never looks the way it does on screen.
- Structure
- Dielines
- Finishing
- Production
Exhibition catalogues, annual reports and monographs. When the shelf demands it we draw a bespoke face so the publication cannot be mistaken for anyone else.
- Books
- Catalogues
- Type design
Awarded, occasionally. Repeated, mostly.
Seven of our last ten projects came from a client we had already worked with, or the person they recommended us to.
7/10
Came back, or were sent by someone who did
- D&ADWood Pencil, Brand Identity — Onde Parfums2025
- AwwwardsSite of the Month, nominee — Maison Lumen2025
- Type Directors ClubCertificate of Typographic Excellence2024
- ADCBronze Cube, Packaging Design — Terre Nue2023
- Communication ArtsDesign Annual, selected work2022
Trusted by
- Onde Parfums
- Maison Lumen
- Fondation Palais Rouge
- Bercy Architectes
- Terre Nue
- Pâtisserie Clémentine
- Galeries Sévigné
- Hôtel Marceau
- Studio Bastille
- Verre & Or
Tell us what should still be standing in ten years.
The studio
14 rue de la Folie-Méricourt75011 Paris, France
New business
Telephone
Local time
--:-- in Paris
